Fountain of Yus #001
A bi-weekly newsletter covering the latest ongoing in Pop culture, experiences and collaborations.
Jacquemus Le Blue Pop-Up
Jacquemus took over the old Selfridges hotel to curate a pop-up experience; “Le Blue”. The pop-up featured exclusive colourways of the label's Chiquito and Bambino bags and a handful of apparel such as hoodies and tees from the recent "Le Splash" collection. Some of the products were placed in cubicles, with each cubicle offering a unique experience The brand took over the Mews behind the department store and built a vending machine that was open 24/7, selling the iconic bags. The vending machine gave the consumer 24-hour access to an element of the experience, but most importantly the product too. The pop-up also included LCD screens framed to look like tiles, showing models walking on a runway. A smart way to convey a simulated experience Product was at the centre of this pop-up but the immersive element but it was smartly executed, creating an immersive and interactive experience.
However, words won’t do this experience enough justice, see it for yourself on TikTok
CJ Hendry takes over an abandoned church for her latest exhibition
Prominent self-taught artist CJ Hendry took over an abandoned church in Mile End for her debut London show, titled ‘Epilogue’, an exhibition that had people queueing around the whole block. Hendry filled the church with paper petals made from recyclable confetti, simplistic yet creating an opportunity for multiple picturesque moments and content. The space is also comprised of 30 monochrome hyper-realist artworks mounted across the church. The exhibition was simplistic but brought a sense of child-like joy and tranquilness to its attendees, showing the value-creating experiences that are immersive even if the objective is selling a product or in this instance, hyper-realist artworks
Dive into The Epilogue via this TikTok
No Signal Community Get Together
Recently, internet radio station ’No Signal’ threw a community-led party after work hours to celebrate the sunlight. Entry was free, but Invites were sent to their mailing list, making awareness and access to the party only accessible to No Signal subscribers.
The event was a meaningful way to reward its community members for their loyalty to the platform. Creating a greater bond between the community and the station
With community being at the centre of most brands' approach this year, such activations are valuable examples of ways we can build relationships with our client’s brand communities
Balenciaga take over NYSE for their latest Fashion show
Balenciaga hosted a fashion show at the NYSE, with the show solidifying Gimpcore’s place in pop culture. A fashion show hosted at a stock exchange seems strange at first glance but the worlds are united under a common thread; Capitalism, a topic Balenciaga’s creative director continues to explore as previously mentioned in a short article for Decode. The show also featured collab pieces with Adidas, which included a redesigned vintage Manchester United among many other pieces.
Watch the recap here
Morbius takes over Twitch
Marvel film Morbius did poorly at the box office but has gained popularity on social media thanks to memes, seeing it trend for 3 days straight on Twitter. The movie was then streamed for 24 hours on Twitch, gaining over 8K viewers at its height, with comments galore. I think this shows the power of meme marketing, it can never be underestimated, most of us watched Birdbox and Squid Games cause of it, whether we realize it or not. Additionally, the twitch stream also shows the potential for a new form of cinema, watch parties on platforms like twitch where thousands of people join in and give live commentary and reactions to the film. Could this be an avenue worth exploring with some of our current and future clients?
Cheers,
Yus